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10th June, 2014
Pepsi releases music collection for Football World Cup.

Pepsi recently released the complete 11-track Pepsi Beats of the Beautiful Game album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of the world’s most popular game – football.

The album has tracks from musicians including Kelly Rowland, Janelle Monáe, Rita Ora, Don Omar,Timbaland,Santigold, R3HAB and Jetta, alongside regional favorites Pearls Negras (Brazil), Jolin Tsai (Taiwan) and Hassan El Shafei (Egypt).

“Pepsi Beats of the Beautiful Game provides a unique view into the culture of the most popular sport in the world,” said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group. “It introduces powerful new music from superstar and emerging artists, and features those songs in short films by some of the world’s most dynamic directors highlighting an aspect of football culture. We hope that fans of both artforms find that this unique combination embodies the true spirit of the beautiful game.”

In addition to the album, the artists’ songs serve as inspirations for 11 short films by dynamic, best-in-class directors including Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahanand The Kolton Brothers, among others.

Since May 12th, Pepsi has debuted a new track and corresponding short film every week. The latest to be premiered this week is the hotly anticipated, hard-stomping, exclusive track “The Game” by Grammy Award winner Kelly Rowland and its short film directed by Spike Lee.

As the largest music, film and football collaboration in the brand’s history, Pepsi Beats of the Beautiful Game audibly and visually captures the vibrant sights, sounds and stories that unite fans with the game of football. The album is part of the integrated 2014 Pepsi football campaign, bringing fans closer to the game they love.

The full album’s track list includes:

Janelle Manae, “Heroes” with film by The Young Astronauts

R3hab feat. Eva Simons, “Unstoppable”, with film by Idris Elba

Don Omar, “Pura Vida”, with film by Jessy Terrero

Kelly Rowland, “The Game,” with film by Spike Lee

Rita Ora, “I Will Never Let You Down (Switch Remix),” with film by Diego Luna

Santigold, “Kicking Down Doors,” with film by Andy Morahan

Timbaland staring RachelAssil, “Whoever We Are,” with film by The Kolton Brothers

Jetta,“Crescendo”

Pearls Negras, “Guerreira,” with film by Cine Favela  

Jolin Tsai,“Now is the Time,” with film by CaiYiqi

Hassan el Shafei, “Ahlam Men Gedial


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