23rd April, 2024
01st March, 2019Spotify (NYSE: SPOT), the world’s leading music streaming service, is available in India with all-new features tuned to Indian music fans’ personal tastes.
Spotify offers the best listening experience in local and international music, with the app available to download for free, or with an upgrade to Spotify Premium for only INR 119* per month. The Spotify app is now available on mobile, desktop and tablet and can be played on a wide range of speaker and home devices.
“As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background ,” says Daniel Ek, Spotify founder and CEO. "India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger.”
All of Spotify’s Favourite Features
Spotify comes to India with our unrivalled mix of features that have made us the world’s favourite music app, including:
Tuned to India
Spotify has redesigned the music experience for India with a fresh set of exclusive features:
Multi-language music recommendations:
With many Indians speaking several local languages, Spotify’s music recommendation engine can now be tuned to Hindi, Punjabi, Tamil and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, Search results and recommendations.
Spotify Free with total control:
For the first time ever on Spotify Free, smartphone users can play every song on demand.
Playlists made for India:
Expertly curated and regularly updated by our team of Indian music experts, new playlists. These sit alongside celebrated international playlists including Mint, Rap Caviar, Viva Latino and the This is… artist compilations. Add billions of creator and fan-built playlists to the mix and Spotify has a playlist for any mood or moment.
Spotify goes to the movies:
Introducing Starring…, a series of playlists featuring the best music from the most popular Bollywood, Tollywood, Kollywood, and Punjabi actors. Spotify’s recommendations will also include songs from India’s favourite movies and actors.
City playlists:
Find out what's hot in the city, with new algorithmic playlists tracking what’s trending in Mumbai, Delhi, Bangalore and Chennai.
Amarjit Singh Batra, Managing Director, Spotify India, adds: “Indians love music. It’s an inherent part of our lifestyle and culture, whether we pray, work, or relax. The mobile internet revolution has led to a rapid rise in the number of connected Indians, making music streaming the preferred way to enjoy music here.”
He continues, “Spotify pioneered music streaming a decade ago, and has constantly reinvented itself to bring the best music experience to the world, and now to India. Through our unmatched personalised experience, we want users to find the best music from India and the world, and empower Indian artists to find new audiences in India and worldwide.”
In addition, One Plus, Anheuser-Busch InBev and GoUSA will be Spotify’s exclusive advertising launch partners in India.
Spotify transformed music listening forever when they launched in 2008 with a mission to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.
Discover, manage, and share over 40 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening.
Today, Spotify is the world’s largest music streaming subscription service with a community of 207 million users, including 96 million Spotify Premium subscribers, across 79 markets.
To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to https://www.spotify.com/in/free
Fact File:
Spotify in numbers:
Spotify Free
Spotify Premium
Ways to pay:
Payment options for monthly or yearly subscriptions include PayTM, credit, and debit cards. While users signing up on Spotify Premium through recurring credit and debit cards will be charged INR 119 per month, the company also has other payment options for users who choose to pay through e-wallets and other cards.
Spotify also offers:
Globally, Spotify has changed the way artists connect with music fans. Artists want their music heard, and Spotify has succeeded in introducing them to millions of people the world over.
