World renowned musician, Ustad Rahat Fateh Ali Khan launched his latest album- Back 2 Love on Monday, 9^th June, in Dubai. Ace filmmaker, Mahesh Bhatt unveiled the album in the presence of a host of dignitaries and prominent personalities. Expressing pride in releasing the album of the iconic vocalist, Devraj Sanyal, Managing Director, Universal Music India & SAARC spoke about the musicians latest offering at length.

The album features ten soulful melodies, including collaborations with prolific Indian musicians including music composer duo Salim- Sulaiman, and also a duet with singer Shreya Ghoshal. The lead track 'Zaroori Tha' which was released before the album, features the couple of Big Boss' fame Gauhar Khan and Kushal Tandon on its music video.

Nokia Mix Radio, the popular global music streaming service has also collaborated with the talented musician and popular artiste to collaborate with the popular music app – Nokia Mix Radio.

Ustad Rahat Fateh Ali Khan will also be exclusively curating playlists for Nokia Mix Radio giving music lovers across 31 countries exclusive access and insight to the singer’s renditions and musical tastes. This service will be available across popular ranges such as the Nokia Lumia and the Nokia X family.

Mr. Viral Oza, Director Marketing, Nokia India Sales, a subsidiary of Microsoft Mobile Oy says, "As Nokia Mix Radio expands into the emerging market of digital global music streaming in developing markets, it is slated to see an upswing of growth resulting in one in every fifteen users coming from India. To cater to this rising user demographic we are slated to position Nokia Mix Radio as the ultimate gateway to not only offer diversely curated domestic music but also the best of international music. Through our collaboration with an iconic artiste like Ustad Rahat Fateh Ali Khan we look to give our consumers across different platforms the best music experience at their fingertips”

Speaking ahead of the occasion, Ustad Rahat Fateh Ali Khan said, “It is great to experience what Mix Radio is all about and being part of such a project is overwhelming. I want my album "Back 2 Love" to reach out to the masses and global audience. Mix Radio is surely the best way forward for this. The producer of this album, Salman Ahmed and MD of UMI, Devraj Sanyal both have been instrumental in making this happen. There are two amazing videos as well which I am sure will be loved by all my music lovers”.

Devraj Sanyal, Managing Director, Universal Music/EMI Music, South Asia said; “The long awaited new album ‘Back 2 Love’ from the legend Ustad Rahat Fateh Ali Khan is a collection of ten stunning new soulful songs and is easily his best work to date. Being his first new album in seven years, it needed a launch platform that will do justice on a global scale and we believe that there is no better place than to launch on Mix Radio.”

“Nokia has been and continues to be one of our most valued partners. After just launching Priyanka Chopra’s new International single globally on Mix Radio, we are now ready to take our partnership with Mix Radio further with the launch of Ustad Rahat Fateh Ali Khan’s new album ‘Back 2 Love’ to a worldwide audience”, concluded Sanyal.

Mix Radio is also equipped with a unique PlayMe feature allowing users to discover 30 million tracks and at the touch of a button, taking playlists offline. When data connection is not available, the feature offers users the opportunity to enjoy music anytime anywhere, by taking hours of music and mixes offline, perfect for commuting and avoiding data costs.

As digital revenues show an increase of 43% in 2013 globally and are set to top $5.9 billion in 2014, Mix Radio will deliver its personalized, unique listening experience, allowing listeners across the globe to access the most popular playlists created by musical experts and celebrities that are free of adverts, sign ups or subscriptions.