123on makes an entry in India with Shemaroo’s catalogue of content. Shemaroo Entertainment Limited, one of the largest independent content aggregators in Bollywood, enters into a strategic alliance with 123on, a mobile video platform that enhances users' lives by allowing them to not just watch but to play with videos. An interesting catalogue of bollywood songs, devotional content and regional videos will be available for the consumer to download on their handsets.

123on is a popular international phone app that can be downloaded from Google Play (http://goo.gl/apQeqJ) easily. The users can now download any video and set them as video ringtone or video wallpaper, giving their phone a unique style. Users can also stay updated with the most memorable moments in Bollywood history every time they check their phone and during incoming calls. The instant Push feature also allows users to surprise their friends by selecting the video displayed on their friends phone when calling, opening up the door for back and forth pranks between friends. In short 123on allows users to actively play with video content rather than passively watching it.

With this alliance, Shemaroo Entertainment is all set to offer its audience, yet another exciting platform to consume Indian content. Audience can choose to watch old melodies to latest numbers, aarti, bhajans etc. The deal will further strengthen Shemaroo’s reach globally.

“We are pleased to partner with 123on as the company is creating a new trend for mobile video users and producer. A user can actually play with the video and use it as video ringtone or video wallpaper. The partnership is aligned with our strategy to offer our audience entertainment on every possible platform where our consumers are present”, said Jai Maroo of Shemaroo Entertainment.

“We are extremely proud to be partner of Shemaroo Entertainment, one of the largest content houses in India, known for its wide range of catalogue that includes Bollywood content to devotional videos, Hindi to regional languages and many more.” said 123on founder Mikael Jansson.  “Adding another milestone with our first partnership in India as well as in the film industry really shows the flexibility and potential of our platform."