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24th March, 2014
Percept to release first ever EDM film in India.

Get ready to capture the final ‘electric’ moments of global music sensation Swedish House Mafia in the most anticipated music documentary of the year. With breath-taking live moments, huge laughs and dark lows Leave the World Behindfollows legendary electronic dance group Swedish House Mafia as they decide to end the group in order to save their friendship. Director Christian Larson (Take One) captures their final world tour which became the largest worldwide electronic music tour in history with over 1,000,000 tickets sold in just one week.

Audiences will get a front-row seat as Larson films the trio in an honest, raw, and emotional showcase of the group's final chapter as electronic dance music's finest.

Leave the World Behindexplores three of the biggest stars in the electronic music scene, a scene which has gripped youth the world over. The film displays an insight into this world, the psychology of the band, plus the sheer scale of the tour itself and the band's outstanding global achievements.

Executively produced by Jonas Åkerlund (Spun, Madonna: I’m Going to Tell You a Secret) the film will get its world premiere in March during the infamous SXSW Festival.

The film will premiere with Exclusive Advance Preview Screeenings in cities around the world where Swedish House Mafia have enjoyed playing to some of their most ecstatic audiences.

In New York, where they became the first electronic act to sell out Madison Square Gardens – twice! – the film will show at the historic Ziegfeld Theatre in mid-town, the largest single screen cinema in the city renowned for its high-end premieres. On the West Coast, in LA, the film will screen in the centre of Hollywood at the iconic Cinerama Dome – close to Los Angeles State Historic Park where 70,000 fans raved to their Masquerade Motel in March 2013.

On the other side of the world, in Sydney, where the band sold out the massive Showground Olympic Stadium show in record time in 2012 during One Last Tour, the venue is Hoyts in the cultural Entertainment Quarter of the city. Back in Europe one of the most electric shows of the band’s final tour saw 22,000 fans descend on Amsterdam. The iconic De Balie cinema in central Amsterdam’s Leidseplein is the venue for the Dutch screening. And of course, where it all began, in Stockholm with over 100,000 fans on home soil witnessing the spectacular of their Friend’s Arena show, 800 lucky fans will watch the Swedish premiere at the BiografRigoletto– Stockholm’s ultimate premiere venue and most loved cinema since 1939.

Swedish House Mafia have sold over 1.7 million albums worldwide with their biggest selling single, ‘Don’t Your Worry Child’, receiving over 160 million views on VEVO/YouTube and selling nearly 6 million singles worldwide reaching the #1 iTunes spot in 45 countries across the world including the UK. The group were also the first electronic dance music act to headline the world renowned Madison Square Gardens in New York City. Tickets for the show sold out in just 9 minutes.

Shailendra Singh, Jt. MD Percept says “EDM is very much part of the urban youth culture & that too in the most exciting manner. Sunburn created the EDM culture in India and it has matured to a level of being a religion. Sunburn through Percept Pictures & PVR Director’s Rare is proud to get one of the most popular group Swedish House Mafia, in a cinema experience, through the first EDM film for the fans”

Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “India as a market is evolving rapidly. Be it in the sphere of music, art, culture or food; Indians are embracing and relishing the best the world has to offer. ‘Leave The World Behind’ is one such offeringand PVR Director’s Rare is proud to be a part of showcasing the journey of the scintillating trio of Swedish House Mafia. Their performance in India had a million hearts racing and I am certain that the documentary will surely be appreciated by movie lovers in the country.”

In India, Leave the World Behindis presented by Kingfisher Premium and supported by Provogue Deos. Fans will also have an opportunity to win tickets through competitions with Media Partners.

Leave the World Behind is showing at PVR cinemas across the country from 21st March 2014.


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