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06th May, 2014
The ‘HAPPY’ phenomenon on YouTube

“ Because I'm happy

Clap along if you feel like a room without a roof…

Because I'm happy

Clap along if you feel like happiness is the truth…

Because I'm happy…”

It’s a song that has germinated a countrywide phenomenon. Connecting with people of all countries – male and female; young and old; the viral hit song “Happy” by Pharrell Williams, that has people make videos dancing to the song, has captured the hearts and ears of many nations and its people.

Though it was just a song in a Hollywood animation movie, ‘Happy’ on YouTube spread infectiously and took on a life of its own. A testimony to this fact is a website http://wearehappyfrom.com/ created by two French guys that features an interactive map to let you browse videos by location. So far there are 1420 videos from 131 countries that people have put on YouTube where people are dancing to this mood lifting tune.  

And the fever has gripped India equally!! After videos being created from London, New York, Dubai, Moscow, Budapest, Paris, Vienna, Tokyo, Berlin and from many more corners of the world, these cities in India took their chance to be ‘HAPPY’ too. You have Bengaluru, Hyderabad, Kochi, Kolkata, Mathura, Mumbai and New Delhi.

And the ‘HAPPY’ phenomenon yet continuous to grow..

 


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