For GenZ, a generation who is on the pulse of and part of changing trends and evolving cultures in India, pop culture plays a huge role in shaping their dating choices and relationship goals.

A popular dating app, shares insights based on their recent research* on how popular culture such as music, theatre, arts, literature or content consumption affect GenZ dating decisions they choose for themselves.

Per to the nationwide survey, 29% of Indian GenZ look for someone who cares about pop culture (movies, music, art, literature, etc.) when it comes to dating.

Here a look at how GenZ perceive Pop Culture.

Love Language:

GenZ hold emotional gestures very close to their heart and are not shy when it comes to expressing their feelings. For an overwhelming majority (84%) of Indian GenZ respondents having the same love language (physical touch, quality time, romantic gestures, etc.) is important when looking for a partner.

Music Strings Souls:

We often hear music is the way to someone's heart and that especially holds true for GenZ in India. A majority (76%) of Indian GenZ believe shared music taste is important when it comes to choosing a partner.

The ‘Arts’ of Dating:

GenZ daters prefer to bond over their love for the arts, literature and exchange their ideas about the world. 76% of Indian GenZ respondents say a shared interest in theatre, art, literature is important for them when looking for a partner.

Foodies Generation:

Food brings people together. This is a notion that has stood the test of time and GenZ is no different. Liking the same food is important for 71% Indian GenZ respondents when they are looking for a partner.

Binge-watching in love:

With content available in every form and format around us, a huge part of one’s lifestyle and conversations revolve around the content they consume. GenZ prefers to watch the same content with their partners as 70% Indian GenZ respondents claim it to be important in relationships.

*This research was commissioned by Bumble and conducted by Censuswide across India with a sample of 1019 18-26 year olds across gender identities in India between March 31 - April 4, 2023. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.