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14th January, 2022
Global pop diva Kylie Minogue becomes the Celebrity Mentor

After a successful run of Season 1 featuring Grammy Award winning megastar Shaggy, 94.3 Radio One’s International Icon singing talent show has revealed Kylie Minogue to be the next big name as the celebrity mentor for the second season.

Just like its inaugural season last year, Mumbai-based indie label for International music 9122 Records, the official label partner for the campaign, has once again roped in a global superstar, this time Kylie Minogue as the Face & Celeb Mentor for Season 2. The label had brought in Shaggy last year.

International Icon is a distinctive international `digital+ radio’ music talent show that takes pride as a platform to not just propel top-notch singing talent across the country but also fosters a mentorship experience for the finalists with renowned international and domestic artists; the icing being with this year’s face of the campaign - Kylie Minogue.

On her association, an elated Kylie Minogue said, “I can’t wait to hear the talent that we are going to discover”. And when asked what are the quintessential traits that contestants must have to win the title, the icon said, “You need to have passion and tenacity and compassion. To feel your audience and feel what you’re singing or what your performance is. A bit bravery and joy for it.”

Minogue’s most recent release, ‘Disco Guest List Edition’ album has paid homage to genre of disco. The album drew inspiration from the many iconic and ever-inspiring disco classics and artists who have had a trend setting influence on the genre itself. The album features a host of guest artists including Dua Lipa, Years & Years, Jessie Ware and the legendary Gloria Gaynor. The album has already spawned the global hit singles A Second To Midnight, Magic, Real Groove, Say Something and Kiss Of Life.

Sunil D’Sa, Founder, 9122 Records says, “After the stupendous success of Season 1, where we brought in the legendary Shaggy as the Face & Celeb Mentor, we knew we had already set the bar high…and thus who better than the diva Kylie Minogue for Season 2. What makes `International Icon’ exciting is it’s easy accessibility to any aspiring singer, anywhere in the country and then unique `lifetime opportunity’ of getting mentored by some of the most distinguished international and domestic artists as part of the campaign. We cannot wait to once again unearth the talent India has and guess what – KYLIE is waiting too!”.

`International Icon - Season 2’is now live on 94.3 Radio One’s Social Handles (Instagram: @94.3RadioOneIndia & FB: 94.3RadioOne) as well as on-air across all its stations. Interested participants can send in their entries over WhatsApp in audio or video on +91 8880 943 943 or a DM on Instagram to @94.3RadioOneIndia.

 


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