Yungblud has released his latest single, the brazen Brit-pop anthem Lovesick Lullaby, which comes with an equally bold and brilliant music video and tribute to British culture directed by Charlie Sarsfield.

In the new music video, Yungblud, clad in quintessential British designersBurberry, Fred Perry and Sir Tom Baker, is seen in the back of a black London taxi-cab before arriving to a packed-out pub. The video is peppered with pop culture references, including a nod to the iconic British 1982 Maxwell ‘Break the Sound Barrier’ commercial, with Yungblud posing in an armchair, blasted by the force of the speaker. The track itself is an unapologetic, in-your-face anthem that celebrates the best of British pop and rock.

Lovesick Lullaby follows the release of his nine minute and six second epic, Hello Heaven, Hello, and showcases a completely different side to the British rockstar with thisin-your-face anthem with a wholly British sound.

Speaking about the new single, Yungblud said, ‘Making this song was a f*cking party and you can hear that on the recording.” He added, “I tried to] let my subconscious do a lot of the talking and then make sense of my words the following afternoon in a kitchen, hungover, eating fish and chips with a cup of tea.I've been on a journey trying to find meaning in different places all over the world, for which I am forever grateful, but it felt as though my feet left the ground a little too much and I had to bring myself back… to British music, to British art and culture.”

Last month, Yungblud made an appearance on the British late night talk show The Jonathan Ross Show, where he also joined guests on the sofa to discuss the forthcoming album as well as the return of his own-curated festival Bludfest, set for its second year on June 21in the UK. Speaking about his motivation behind the festival and its affordable price point, Yungblud explained, “It needed to represent a new idea and a new generation. Gigs at the minute are extortionately expensive.”

Yungblud is fast becoming one of the key musical voices of his generation, blending influences from Rock, Punk and Pop to monumental effect. His arena-filling performances around the world have cemented his place as one Britain’s most electrifying musical exports. He has received several accolades, including the MTV EMA for Best Alternative (2021) and the O2 Silver Clef Award for Best Live Act (2022).

Known for his electrifying stage presence and boundary-pushing lyrics, Yungblud continues to challenge conventions while inspiring fans worldwide with messages of authenticity and acceptance. This year, Yungblud debuted own curated festival Bludfest and released his first book, the instant No1 Sunday Times Best Seller, ‘You Need to Exist: A Book to Love and Destroy’ on Penguin Books.