In a country where music is not just entertainment but a way of life, Mastercard is turning up the volume. As India's live music and performing arts scene experiences a dynamic resurgence, it is evolving beyond traditional genres to embrace a rich tapestry of artistic expression. The blend of Bollywood ballads, classical ragas, improv comedy, and diverse stage formats reflects a cultural renaissance that unites people across generations, languages, and geographies.

Tapping into that passion to create truly priceless moments and experiences for its millions of cardholders, Mastercard has entered a landmark collaborationwith EVA Live, one of India’s premier live entertainment companies, to bringover 20 unforgettable performances to cities across India from October to December 2025.

The excitement kicks off on October 30 in Mumbai with global pop icon Enrique Iglesias, marking his return to India after 13 years. Fans can then enjoy soul-stirring performances from A.R. Rahman and high-energy sets from DJ Tiësto among other global stars. Each performance promises a vibrant celebration of rhythm, culture, and connection. For Mastercard cardholders, these are more than just performances—they are gateways to exclusive, once-in-a-lifetime experiences.

This marks Mastercard’s first-ever performing arts sponsorship asset in South Asia, and with exclusive rights in the payments category, the collaboration ensures cardholders enjoy unmatched access, visibility, and privileges throughout the series.It is available to Mastercard cardholders from India, Sri Lanka and Bangladesh and those willing to travel from other parts of the world.

Mastercard is a long-time supporter of the music industry. Building on its sponsorships of the GRAMMY Awards®, Latin GRAMMY Awards® and BRIT Awards, Mastercard has created countless innovative, inclusive Priceless Experiences connecting fans and artists. The brand even launched an album titled ‘Priceless’ ® through a collaboration  centered on mentoring rising artists.  

With more legendary artists to be announced, Mastercard is orchestrating a cultural movement—one that bringsIndian fans closer to the entertainment they cherish.

To be part of these experiences, fans can purchase tickets using any Mastercard—credit, debit, or prepaid issued globally.

A Symphony of Benefits for Mastercard Cardholders:

Early access to tickets during presale

A 10% discount post-presale

Access to Mastercard’s signature Priceless Experiences, including artist meet-and-greets and exclusive Mastercard lounge. 

Tickets can be purchased using all Mastercard cards credit, debit, or pre-paid.