23rd April, 2026
24th March, 2026Diamond-selling dancehall and reggae icon Shaggy announces his forthcoming studio album ‘Lottery’ - a project that captures the philosophy that has defined his extraordinary three-decade career: always bet on yourself.
Set for release on 15th May via a partnership between VP Records & Shaggy’s Ranch Entertainment, ‘Lottery’ takes its title from the mindset that has propelled him from Kingston, Jamaica to global superstardom.
Throughout his illustrious career, Shaggy has taken creative and professional risks—often when the odds suggested otherwise—resulting not just in a hit song, but a sustained run of international success spanning more than 40 million albums sold, multiple Grammy Awards, and a catalogue that continues to resonate across generations.
The album’s lead single, Looking Lovely featuring Robin Thicke, dropped on 13th March. The track blends Shaggy’s unmistakable Caribbean cadence with Thicke’s smooth R&B sensibility, delivering an infectious, feel-good anthem that reflects the album’s spirit of confidence and celebration. Looking Lovely sets the tone for ‘Lottery’: rhythm-forward, globally minded, and unapologetically hybrid.
Largely self-produced alongside longtime collaborator Shane Hoosong, ‘Lottery’ builds on the sonic blueprint Shaggy, managed by Martin Kierszenbaum/Cherrytree Music Company, has refined throughout his career. Rather than anchoring himself to a single genre, he continues to evolve a sound rooted in Jamaican musical traditions while embracing pop, R&B, and contemporary global production. That hybridity—once questioned early in his career—has become a defining strength, positioning Shaggy as a pioneer and enduring ambassador of crossover reggae and dancehall.
From the chart-topping success of Hot Shot — the highest-ranked album by a Caribbean artist on Billboard’s Top 200 Albums of the 21st Century—to four #1 UK singles and eight entries on the Billboard Hot 100, Shaggy’s legacy is built on reinvention without compromise. ‘Lottery’ reaffirms that ethos, offering a project that is both reflective of his journey and forward-looking in its ambition.
In an industry often driven by trends, Shaggy’s guiding principle remains simple: trust your instincts, embrace the risk, and own your lane. With ‘Lottery’ he doubles down on that bet—and once again proves why he remains one of the most influential and enduring figures in global music.
‘Lottery’ will be available on all major streaming platforms on 15th May.
Click on the link below to listen to Looking Lovely:
https://ranchxvp.lnk.to/LookingLovely
Click on the YouTube link below to watch the music video of Looking Lovely:
