Republic Collective recently announced a multi-year worldwide partnership with Ziza Inc., the New York-based company founded by entrepreneur and Malsons CEO Shivam Malhotra. The joint venture will launch Ziza Records, a new label focused on developing and scaling South Asian artists and catalog on a global level.

Ziza Records will operate at the intersection of South Asia and key international markets, with an emphasis on diaspora-driven talent, catalog development, and global audience growth.

“This partnership reflects the continued global expansion of South Asian music,” said Jeffrey Remedios, President and CEO of Republic Collective. “Shivam and the Ziza team have built a strong foundation in the space, and we see an opportunity to grow that internationally together.”

Ziza Inc. enters the partnership following the growth of Malsons Ventures, which has rapidly emerged as one of the most influential independent forces in the South Asian music ecosystem, helping contribute to over 10+ billion streams globally while generating a digital footprint exceeding 35+ billion in under five years. Over the years, Malhotra and his companies have worked alongside a wide spectrum of globally recognized and emerging artists, including Shubh, Jxggi, Gravity and Dhanda Nyoliwala, among other leading voices shaping the new era of South Asian music worldwide.

“Republic Collective represents the gold standard of modern music culture and global artist development.” said Shivam Malhotra, Founder of Ziza Inc. and Malsons Ventures. “For us, this partnership is the beginning of a long-term movement to position South Asian music at the center of the global mainstream. Jeffrey, Avery, and the entire Republic team understand both the cultural value and the commercial scale of what’s coming next. Their belief in our vision, combined with their unmatched global infrastructure, makes Republic the ideal partner to build Ziza Records into a defining force for this generation of artists. Together, we’re creating a platform that will not only break talent globally but reshape how the world experiences South Asian music.”  

The joint venture will prioritize signing and developing artists from the South Asian diaspora, particularly those with traction in North America, the U.K., Europe, Australia, and the Middle East. It will also focus on unlocking catalog opportunities through global distribution, sync, and marketing. In addition to artist development, Ziza Records will explore opportunities across brand partnerships, live experiences, and cross-market collaborations.

The partnership reflects a broader shift in the global music business, as streaming continues to expand the reach of regional genres and diaspora audiences play an increasing role in shaping global consumption.