The ‘ArmaniWTF’ era continues with the vibrant new Kidsuper Freestyle. The Philadelphia native establishes that his lyricism doesn’t fall short, even when the BPM slows, while penning an ode to his favorite brand.

“KidSuper is quietly one of the biggest cornerstones in culture for the past 10 years” Armani argues. “They’ve been the support system for so many of us in the most random but genuine ways. I remember shooting the Billie Eilish music video, Foda and Colm sent me a windbreaker because I didn’t have any clothes hahaha.”

That moment is what inspired this homage of a release that takes place in the brand’s HQ. The accompanying music video (lyric video added), down to the colors and camouflage, is weaved entirely in the brand’s DNA. Aside from frequent collaborators like Denzel Curry and Samara Cyn, Armani now adds fashion trendsetter, Colm Dillane, to his list of creative avengers. Colm, the founder of the namesake, runs rampant throughout the Kidsuper Store and Studios through this highly colorful visual.

Kidsuper Freestyle continues the lineup of recent releases since Cost that peak into Armani's forthcoming effort. Aside from his consistent Spilled Mik series, Armani has started creating Short Films as a part of the pre-release campaign. With the most recent promotion for KIDSUPER reaching over 300K likes across Tik Tok and Instagram in its first 15 hours. Armani White is taking matters into his own hands and redesigning his mosaic.

Armani White has established himself as a powerhouse artist, blending dynamic production with raw storytelling. With over 9.2 billion global streams, including hits like Billie Eilish and Goated Armani has solidified his place as a force within the music industry.