In line with its philosophy of being a constant companion in all the new and exciting experiences for their vivacious, vibrant and stylish consumer, Livon is launching the hunt for India’s first ever All Girls Korean Pop (K-Pop) band.

Recognising a growing affinity for the genre in India, the brand is looking for India’s Top K-Pop Stars in partnership with international music channel 9XO. The K-Pop genre has created one of the biggest waves in the global entertainment circuit and gained immense popularity with gen-Z across the world. With K-pop stars becoming major global fashion influencers and shaping fashion trends worldwide, styling has become critical for any emerging talent in the genre. Thus, the focus will not only be on the hunt for singing abilities but will also groom the contestants into getting that awesome K-Pop look.

Open to all K-Pop enthusiasts in India, the talent hunt is aimed at finding and honing the best K-Pop talent from across the country. The chosen band of 5 Indian girls will get a chance to record their K-Pop music video and release it on air with 9XO.

India’s Top K-Pop Stars kicks off with on ground auditions in Guwahati and Shillong followed by shortlisting of winners and mentoring sessions in Mumbai. To help choose this band and mentor them throughout the process, the brand has partnered with popular musicians from the North East region – singer Alobo Naga, AluneTetseo and KuveluTetseo (of The Tetseo Sisters).

9XO India’s top K-Pop Stars hunt will be promoted across 9XO and 9XM through on air promos and on their digital channels. The talent hunt will also be promoted across digital and social media platforms.

Auditions for India’s Top K-Pop Stars will be held in:

Guwahati on Nov 6 at Cottons University

Shillong on Nov 7 at St Anthony’s College