Radio station 93.5 Red FM has collaborated with College Street Union and boiChoi.com for its new on-air and digital book exhibition called ‘Book Kar’. Recently due to cyclone Amphan, Kolkata’s iconic College Street or Boipara was destroyed. To help the book sellers revive their lost business, Red FM launched a two-week virtual book exhibition that will digitally bring College Street to people.

Red FM has partnered with the College Street Union who are providing remaining books which will be put on BoiChoi.com, a book delivery sitewho have created a dedicated section to promote these books. RJs will be encouraging and requesting its listeners to support this cause through their on-air and digital shows. Some of the renownedcelebrities like Anupam Roy & Ritabhari have come forward to support this campaign via digital book reading sessions and have shared their ‘boi para’ memories.  

The pandemic has severely impacted the livelihood of many and natural disasters are just adding to this difficult phase. As a socially responsible brand, the radio station is yet again going on-air and digital with ‘Book Kar’ initiative to support the book sellers of College Street in Kolkata. This step along with the listener’s support is indeed critical for bridging the gap between the book sellers and the readers.