In a world where it’s getting increasingly tougher to distinguish between fake news and truth, it is now important for each of us to pause before they share any forwarded message or any link that appeals to our biases. To ensure that this message gets understood and shared by everyone, celebrities from across film, TV, digital and media have come together for a music video for a song called Oops! I Shared It Again, a parody of Britney Spears’ classic, Oops!… I Did It Again.

Youth Media Organisation - Yuvaa recently launched an anti-fake news music anthem titled Oops! I Shared It Again to lend support to United Nation’s global initiative ‘Verified’, which aims to combat the increasing burden and rapid spread of misinformation and fake news around COVID-19. The video features industry names like Akash Banerjee (The Deshbhakt), Gurmehar Kaur, Maanvi Gagroo, Nakuul Mehta, Shreya Dhanwanthary and Yahya Bootwala.

All of us are guilty of sharing news without verifying and this is an anthem that’ll make you pause before you share. Misinformation can be dangerous. #TakeCareBeforeYouShare #Pause. The anthem is a cover of the original song: Oops! I did it again by Britney Spears.

The song by youth media organisation, Yuvaa, features influencers Akash Banerjee, Gurmehar Kaur, Maanvi Gagroo, Nakuul Mehta, Shreya Dhanwanthary and Yahya Bootwala, as well as journalists Meghnad, Raghu Karnad and Shereen Bhan, all of whom have come together for a single purpose: to put the responsibility and onus of not sharing fake news on ourselves. The song has been re-created by Siddhant Bhosle and has been sung by Saba Azad and Siddhant Bhosle. It was made to support the Share Verified campaign, against fake news and misinformation. It is now live on YouTube and all other social media on @weareyuvaa.

Here’s the link for the song Oops! I Shared It Again:

https://www.youtube.com/watch?v=s2KpIQJHw9c&feature=youtu.be