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22nd January, 2024
Global radio chart-topper Vineet sets the tone for 2024 with patriotic-pop offering

Singer-songwriter, author, record making global radio charter Vineet Singh Hukmani returns to the patriotic fervour with a new-age pop number for the new India Born in Bharat, Born For India. The title reflects the one-ness in every hard working Indian of both identity and purpose that combine to create the magic of success. In his second Hindi language song, Vineet has trained his eyes commemorating the spirit of the everyday Indians, everyday invisible heroes.

With proud rocky vocals, and a punchy baseline this patriotic pop songseeks to highlight the ‘rejuvenated’ identity of new age Indians and “praises our everyday Indian citizens for the constant effort put in, to make our nation great.

“When we look at achievement’ we always look at a few visible achievers. However a nations achievements truly happen due to the combined efforts of so many everyday invisible heroes. Farmers, our armed forces, athletes, working professionals, teachers, doctors, scientists , techies etc.. all work hard every second, every day to make our country great. As I watch India’s achievement in so many fields I couldn’t help but appreciate it. This is a tribute to the public’ in our republic,” says the multi-Grammy Submitted artist.

The song is accompanied by a vivacious AI-driven video with digital life like Indian characters that lip-sync to the spirited song. A strong sense of new age Indian fashion attire adorns both the lead singer Vineet and supporting Digi-characters, allowing the ‘stylised modernity’ of technology to dovetail into the celebration of timeless patriotic pride.

The pace of the song reflects the restlessness in hard working Indians to push the boundaries of achievement, while the synths imbibe the feeling of ambitious dreams coming to life in celebration. The song is a fitting addition to any playlist, resonating especially during moments of collective celebration of India’s successes.

Adds Vineet, “The ‘Bharat/India’ feeling has never been stronger in our nation.A great way to kick off a new year, a new republic day in the life of a new age India. Added to this, voting and democracy will betop of mind for every Indian in 2024. An opportune time for a new song to settle the debate of Bharat and India. Bharat is our Identity, India is our purpose – therefore the title Born in Bharat. Born for India. The lyric of the song ‘Bharat he hai Maata, Humari Mother India’clearly communicates that a person can honour their mother or their mother land with either title because the emotion of serving this nation is one and the same in both.”

Vineet Singh Hukmani aka Vineet’s nascent but impactful tryst with music extends from composing radio-friendly pop earworms to creating a cohesive ecosystem for Indian artists to achieve radio playouts internationally. The latter is a subject which Vineet seems to have understood rather well. His music has topped other prestigious world music charts like the DRT and Cash Box Magazine charts in the USA, the World Indie Music Charts, and the World Radio Charts..

For someone who started on this creative journey just a little over two years ago, it’s been quite a ride so far, but this blazer of trails & disruptor of trends doesn’t believe in keeping things predictable. Vineet is the first Asian/Indian to achieve a series of accomplishments on global radio charts in 2021, along with multiple Grammy submissions over the years and a world record for being the first ever artist in the world to have 9 number 1s in 2021 (on Euro Indie charts). The genre-agnostic artist has not only been receiving decent airplay on global radio platforms but has also proven his mettle by securing top slots across different regions & genre charts — from pop and indie to rock, funk & hip-hop.

The Harvard Business School alumnus, in March 2022 decided to pivot to an even richer experiential concept with his cross-genre offering titled Nine, a thrilling book with a soundtrack or a multimedia book that showcases 9 stories combined with 9 tracks, including the buoyant titular lead single. Nine was also accepted for Grammy submission in the ‘Crafts’ category under ‘Best Boxed or Special Limited Edition Package’.  

Vineet Singh Hukmani continued his‘disruption in immersive-ness’in 2023 with his new ‘multiversal’ offering Run, Run, Run Storm. The world’s first ‘music-multiverse’ consists of a song Run, Run, Run which was released in immersive stereo and cinematic Dolby ATMOS, a short music film and the launch of an orignal superhero comic book series. This first-of-a-kind project is fully conceptualised and directed by the multi-faceted artist himself.

An electronics engineer by education, Vineet is also the former MD and founder of India’s only International format radio station - Radio One.

Click on the link below to watch the YouTube music video of Born in Bharat, Born for India:

https://www.youtube.com/watch?v=xhXkCnj5deU 

 


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