India's independent music scene is bursting with talent, but artists still lack consistent visibility and direct income. In a world where streams, likes, and views are treated as the main currency, PayList.music goes back to something simpler: A person in a room, listening to an artist, and choosing to pay them because the music moved them.

This isn’t just a gig. As India’s independent music scene evolves, PayList.music positions itself as a cultural and technological movement, propelling the music industry forward. It’s a new model for the live music eco-system, built for the era of fintech and digital engagement. A live, gamified audience experience where the people who feel the music most strongly also hold the power to reward it.

Behind the scenes:

Their artist-first approach doesn’t end when the gig is over. To stay fully aligned with their philosophy, PayList.music has designed a transparent, artist-forward rights and revenue model for these exclusive firsttime drops: Because real artists deserve real money – from real fans.

BRKthrough Media Pvt. Ltd. is a digital-first content lab based in Mumbai, building original IPs at the intersection of tech and culture. Co-founded by Bimal Unnikrishnan, Rahul Hotchandani, and Komal Thakur, the company focuses on creating brkthrough experiences through experimental, audience centric formats that are live, raw, and deeply human.

What:

A live music event where seven emerging independent artists (seven different genres) release an original track each. The audience has the power to pay the artists directly, in real time, through a loaded wallet (included in their ticket price!).

Bimal Unnikrishnan says, “Very simply put — paylist.music is a unique live music experience where emerging artists drop their latest creations for the first time in public, and music lovers respond in the most direct, unfiltered way possible — with money. Real cash, paid straight to the artists they connect with. At a deeper level, PayList is a space where creativity meets community, discovery meets generosity, and art meets honesty. It’s everything the modern music industry isn’t — but should be. It’s instinctive. It’s generous. It’s honest. It lives in the moment — in what you feel right now and how you choose to express it. It’s a community of true music creators and true music lovers. Creators share raw, unfiltered work. Listeners give raw, unfiltered feedback. It’s a tribe obsessed with finding its musical soul. Whether you make music or you live for it, paylist is where you find your sound, your truth, your voice, your purpose. That’s what PlayList Dot Music stands for.”

Komal Thakur says, “When Bimal first shared the idea with me - a live music event where artists debut an original track and music lovers get to reward them on the spot – it instinctively clicked. I wanted to be in that audience. In an world where money passes through so many hands that barely a fraction of it reaches the artist… the creator, this felt phenomenal. And yet, so simple. When we launched BRKthrough media, we just knew that PayList.music was what we wanted to put out there in the world. It stands for everything that we ourselves as creators value: mutual respect, freedom of expression, and most importantly, mutual value. The three of us first started playing PayList with each other. We’d fix a wallet amount, listen to a set of original tracks, and each decide who we’d pay, and how much. That became so much fun to do. Beyond discovering new artists and new music together - it’s incredible how much you can discover about your partner and your friends through their choice of music, and what each of you is willing to back with your money.”

Rahul Hotchandani says, “There’s nothing quite like that moment when an artist drops an original track right in front of you - raw, unrehearsed, electric. You feel the beat hit your chest, the words cut through the noise, and before the applause even dies down, you get to show them what it meant - not with words, but with action. A tap, a transfer, a real-time reward for pure creation. It’s instant validation, unfiltered appreciation. Art meeting value in the same heartbeat.”

Details:

When: 25 November 2025

Where: antiSOCIAL, Lower Parel, Mumbai

Here’s how it works:

 You buy your ticket (priced at 2200/-)

Every ticket loads digital coins worth 1500/- (the amount remaining after deduction of taxes and platform fees) into a digital PayList wallet for each audience member

At the venue, a simple QR code scan activates the wallet.

The audience chooses which artists they want to reward by tapping on their PayList Wallet to pay them live, during the performance

The entire experience is designed as a democratic, artist-first ecosystem, focused on transparency, real connection, and fair value - with no middlemen deciding artist payouts. Every rupee goes directly to the

Multi-camera broadcast by the creators behind Shark Tank India and Dance India Dance, live-streamed nationwide via YouTube — ensuring that India’s first democratic live music gig, lives online forever.

Instagram: @paylist.music - https://www.instagram.com/paylist.music/

Tickets available on District: https://link.district.in/DSTRKT/9osx0316

Why It Matters:

• Artists retain ownership of their song — the composition and underlying music always remain theirs.

• PayList.music only holds the rights to this specific live audio & video recording: Master Recording Right and its corresponding Video Master, for perpetuity

• The track is exclusive to PayList.music for 2 years. After that, the artist is free to re-record, re-release, make new versions, new videos, anything they like. No permissions needed.

• We distribute this specific master recording and split all revenue 50–50 with the artist.

• This structure ensures that even on the backend — long after the show — the model stays fair, transparent, and aligned with what we stand for.

What PayList.music stands for:

• Artist-first value: Fair, transparent, direct payment — both on the night and in the backend revenue model.

• Democratic support: True music lovers decide the payout.

• Discovery of new music: Every PayList event showcases exclusive original tracks the world has never heard before.

• Honest connection: No vanity metrics. Just money as a clear signal of

• Transparent ecosystem: The rights, revenue, and responsibilities are simple, clean, and pro-artist — always.

Artists Line-up:

8GB RAM

MS Krsna

Aanchal Bordoloi

Ravikesh Vatsa

Girgit

Derek & the Cats