Mirchi’s efforts for 100 Pipers’ “100 Gigs Play for a Cause” campaign enters the Limca Book of Records
A one-stop solution from ideation to execution, Mirchi, India’s no.1 city-centric music and entertainment company, activated a one-of-a-kind country-wide campaign for 100 Pipers - 100 Gigs Play for a Cause, which now enters the Limca Book of Records. With 108 gigs hosted at 108 different locations across 27 cities, the brand curated the largest musical movement in India. Conceptualized by Wavemaker and executed by Mirchi, the campaign was aimed at creating awareness around social and environmental issues pertaining to each of the 27 cities.