G-Shock strengthens India’s street and creative culture chronicle

G-Shock, the flagship brand from Casio has been at the forefront of street and urban culture for more than decades globally and locally. To continue this association and build on the foundations for India, G-Shock has partnered with Homegrown, a creative agency and a youth media company to solidify India’s street & creative culture narrative with the G-squad. The G-shock Arena campaign is an extension of G-Shock’s philosophy of #ChallengeTheLimits.

Raftaar’s protege Yunan drops brand new track ‘Saath’

Earlier last month, Sony Music India signed an exclusive recording deal with popular rapper Raftaar and entered into a partnership with Kalamkaar the independent label founded by Raftaar and his business partner Ankit Khanna. The deal brought a roster of young rappers and underground artists into the Sony Music family including Kalamkaar discoveries Deep Kalsi, Rashmeet Kaur and Yunan.

Mumbai’s most diverse rap quartet Aavrutti release debut single titled ‘Stage’

Aavrutti are a young revolutionary hip hop collective made up off our supremely talented individuals. Frenzzy, Sammohit, Saifan and Sledgemakeup Mumbai’s most diverse and versatile rap quartet. Coming from varied experiences and backgrounds, the quartet tell their own story but manage to weave it with each other.

The dynamic duo, Shashi-Khushi’s latest release song ‘Soon’

After their first release together High Court, Shashi-Khushi, the singer-composer duo are back with their latest song Soon out now. Themed around the powerful emotions of love and desire this fun & beautiful folk melody is composed by Shashi -Khushi, written by Aditya Ojha and music produced by the versatile Artist - Akull.

Mass Appeal India unites hip hop in first year

It’s been a year since Nas’ Mass Appeal, in partnership with Universal Music India, launched Mass Appeal India. The biggest hip hop label in the country celebrates the first year ofits launch,with 21 song releases and 2 successful albums, all thanks to the support from the incredible hip hop artists and fans.

The Indian Performing Right Society Ltd unveils ‘IPRS 2.0’

India’s only Copyright Society representing the authors, composers, and publishers of music, The Indian Performing Right Society Limited (IPRS), announces the implementation of the world’s most advanced operating system for Copyright Societies. With this considerable investment, using cutting edge technology developed by Canada’s Dataclef, IPRS will provide the highest level of transparency for its members and licensees.

Frequency Time Space release new single ‘Shark Tank’

Frequency Time Space, better known as ‘FTS’ is proud to present their latest single Shark Tank out now on platforms worldwide. The music video for the song is out on their YouTube channel.

Musicians remember the legendary Indian classical singer Pt Jasrajji

For close to eight decades, Pandit Jasraj ruled the world of music. For connoisseurs, no musical evening was complete without Pandit Jasraj’s inimitable khayal laced with elements of thumri, something which was unthinkable before Pandit Jasraj made it not just possible but acceptable, even popular. His passing away is a big loss to the music industry and musicians who adored him.

Pratika’s melancholic rap about anxiety in 'Scum'

Mumbai based singer/songwriter Pratika Prabhune has released a brand new hip-hop single called Scum a few days ago. The track is produced by Prabhu Neigh and mixed and mastered by Tienas.

First ever virtual talent hunt for emerging rappers of India, to find the country’s ‘Upcoming Rap Icon’

Over the past few months, the Covid-19 induced lockdowns in India and the globe and the safety concerns related to the pandemic has led to the postponement or cancellation of numerous high-ticket music events as well as local gigs, live concerts, thus incurring massive losses and challenges for the live music industry. In our country, as the virus spread shows no signs of slowing down and many people remain confined to their homes till date, independent artists and musicians are now inclined to move online and/or find alternate (non-traditional) ways to showcase their talents.