It’s been a year since Nas’ Mass Appeal, in partnership with Universal Music India, launched Mass Appeal India. The biggest hip hop label in the country celebrates the first year ofits launch, with 21 song releases and 2 successful albums, all thanks to the support from the incredible hip hop artists and fans. Dedicated to amplifying India’s burgeoning hiphop culture on a global scale, the label boasts of partnerships with some of the biggest hip hop artists such as Divine, Raja Kumari, and collaborations with several rising rappers such as Kidshot, MC Altaf, D’Evil, 7Bantaiz and lots more.

Apart from several hip hop hits, Divine’s blockbuster global debut album “Kohinoor” and “Shutdown” - a one of a kind hip hop compilation launched in partnership with Gully Gang Entertainment Pvt. Ltd; have gained huge popularity amongst masses.

For its first-yearanniversary, Mass Appeal India has signed with one of India’s most versatile and diverse rap quartets – Aavrutti. Comprising of Frenzzy, Saifan, Sammohit, and Sledge, the hip hop collective ismentored by Divine and have already released some great tracks,previously,with Gully Gang.

Known to nurture and promote young talent in order to evolve Indian hip hop globally, the label apart from Aavrutti, is about to release India’s fastest rapper, Kidshot’s, debut EP soon. Kidshot was recently acknowledged as the record holder for ‘Maximum Words Sung In A Rap Song In One Minute’ by the India Book Of Records.

From partneringwith incredible artists from India’s fast-growing hip hop community to building and sustaining a thriving ecosystem for homegrown hip hop and rapmusic globally, Mass Appeal India has been instrumental to the rapid growth of hip hop in India.

To celebrate the moment, Peter Bittenbender, CEO of Mass Appeal, said, "It's been an amazing one year for Mass Appeal India, right from the launch of Divine's acclaimed debut album Kohinoor, to partnering with Raja Kumari globally, to unearthing some super talented rising rappers from India like Kidshot, MC Altaf, 7 Bantaiz and Aavrutti. We're really excited to be at the helm of Indian Hip Hop and there is so much more we plan to do in year two."

Mass Appeal India is further growing the constantly changing hip hop scene in the country by partnering with some of the best rappers, building and propelling some of the most talented upcoming acts in India, thereby keeping up to its commitment to further break hip hop into mainstream global audiences.